gEg29g30g1Fg27g1Cg1Fg2Cg14BgFCgFAgFCgFBg8 g29 g26g23g1E g1B g33 g14BgFC gFA gFC gFBB Y T H E g4F g56 g4E g43 g46 g53 g54From hanging decorations and exchanging gifts to planning traditional meals, the winter holidays are a special time for families and communities across America. This year, 90 percent of consumers plan to celebrate the winter holidays, which include events like Hanukkah, Christmas and Kwanzaa. And shoppers are embracing the holiday season by focusing their spending on items like gifts, decorations and food. About the surveys: The 2021 NRF and Prosper Insights & Analytics October Consumer Holiday Survey was fielded to 7,921 consumers. It was conducted October 1-10 and has a margin of error of plus or minus 1.1 percentage points.The 2021 NRF and Prosper Insights & Analytics November Consumer Holiday Survey was fielded to 7,837 consumers. It was conducted November 1-10 and has a margin of error plus or minus 1.1 percentage points.g38g49g46g4Fg1g44g50g4Fg54g56g4Eg46g53g54g1g54g55g42g53g55g1g54g49g50g51g51g4Ag4Fg4851% 53% 54% 54%57% 56% 56% 55% 56% 59% 61%Percent of consumers who have started shopping 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021Source: NRF and Prosper Insights & Analytics October and November 2021 Consumer Holiday SurveyOver the last decade, consumers have been kicking off their holiday shopping early in order to spread out their budgets and avoid the stress of holiday shopping. This year, shoppers are starting earlier than ever with 61% starting to shop by early November.on other holiday purchases for themselves or their familiesg5g17g15g19Consumers plan to spend an average of $998 on items such as gifts, food, decorations and other holiday-related purchases for themselves and their families.on gifts for family, friends and co-workersg5g13g14g12on non-gift holiday purchases such as food and decorationsg5g12g12g19g34g51g46g4Fg45g4Ag4Fg48g1g51g4Dg42g4Fg54Source: NRF and Prosper Insights & Analytics October 2021 Consumer Holiday Surveyg29g4Ag54g55g50g53g4Ag44g42g4Dg1g44g50g4Fg54g56g4Eg46g53g1g54g51g46g4Fg45g4Ag4Fg48g1g51g4Dg42g4Fg54Source: NRF and Prosper Insights & Analytics October 2021 Consumer Holiday SurveyConsumers are spending just as much this year on gifts and other items to celebrate the spirit of the holidays. However, similar to last year, they are showing a little more hesitation when it comes to using seasonal sales and promotions to pick up other, non-gift items for themselves or their families.5 yr A vgGifts Non-gift holiday items such as food,candy, decorations and cardsOther non-gift purchases$608 $218 $141$638 $215 $155$659 $227 $162$650 $230 $117$648 $231 $1182017 2018 2019 2020 2021$641$224$139Gift cards Clothing andaccessoriesBooks andother mediaElectronics Home dcor PersonalcareJewelry HomeimprovementSportinggoodsOther54%56%47%47%34%32%27%26%25%23%21%20%20%20%18%16% 17%16%7% 7%2020 2021g38g49g42g55g1g4Eg42g45g46g1g55g49g46g1g58g4Ag54g49g4Dg4Ag54g55The gifts consumers want to receive this holiday seasonSource: NRF and Prosper Insights & Analytics October 2021 Consumer Holiday Surveyg34g49g50g51g51g4Ag4Fg48g1g45g46g54g55g4Ag4Fg42g55g4Ag50g4Fg54Online DepartmentstoreDiscountstoreGrocery Clothing/accessoriesstoreLocal/smallbusinessElectronicsstoreCrafts store Drugstore OtherspecialtystoreThrift store Outlets Catalog Other56% 60%57%53%45% 47% 51%43%44%44%42%43%34%30%30%23%23%24%23%21%20%17%16%16%14%13%12% 13%10% 11%10%8% 9% 9%8% 10%7% 6% 5% 4% 4% 4%2019 2020 2021Where consumers plan to make their holiday purchases Source: NRF and Prosper Insights & Analytics October 2021 Consumer Holiday Surveyg22g1g44g4Dg50g54g46g53g1g4Dg50g50g4Cg1g42g55g1g48g4Ag47g55g54g1Bg1g28g4Ag47g55g1g44g42g53g45g1g54g51g46g4Fg45g4Ag4Fg48What types of gift cards do you plan to purchase this year? (Top 10)Restaurant DepartmentstoreBank-issued giftcardsCoee shop Entertainment(movies, etc.)Online merchant Grocerystore/gasolineElectronics store Bookstore Homeimprovementstore32%26% 26%20%15% 15%13% 12%11%9%Total expected spending on gift cards this season g5g13g19gFg12g23Number of gift cards consumers will purchase on average gFDg104gFEAverage value consumers will put on each gift card g5g15g19gFg1Ag13Source: NRF and Prosper Insights & Analytics November 2021 Consumer Holiday SurveySource: NRF and Prosper Insights & Analytics November 2021 Consumer Holiday Surveyg22g1g44g4Dg50g54g46g53g1g4Dg50g50g4Cg1g42g55g1g48g4Ag47g55g54g1Bg1g35g50g51g1g55g50g5Ag54LEGO BarbieCars and Trucks DollHotwheels LOL DollsPlaystation LEGOVideo Games Apple Products / SmartphoneNerf American Girl / Baby DollsPaw Patrol Apparel & Accessories / Frozen-relatedRemote Control Car Disney / Disney PrincessXbox Beauty ProductsPokmon Nintendo SwitchRank Boys Girlsg28g2Cg20g104g1Dg29g27g11Eg22g29g26g23g1Eg1Bg33