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EMbUA,E f+xxxU7(OEMU #: qI#By-Kj3=VUEMMU -I/4U MBbUQ.EMbUA,E_O/E O58;Bb+XXX U 8UQ.EMbUA,E$6284+xxxU7(OEMU) y- yMBZ y y8 4yU,U 4yU,U 4yU,U 4yU,U 2.44 0.95 1.50 1.14 3.13 4.89 3.27 3.25 .sv .sv .s5 .s5 0.78 0.81 1.30 1.43 53UEOD2U_D0+A8Uz|a Vp+- fUCJ3C$+ DK=o)qI#EODK#A8-IUe9%+.9|+ (UU9+|MC.M5 GJ-M5 GJ-M5 GJ-M5 GJ-Mv GJ-Mv GJ-Mv GJ-Mv 23 0a 0 n 62 T | 3 9Z J5 3 = 0 * GJ-M,q+ Whi t e pa p e r o n t he V a l ue o f S ho r t V i d e o Ad s of Ocean Eng in e EGDO2MECUt,8#JUty- +J M(vDUGJ9ZJ5/KTEOD-I/?+dM(-MUEOD 3?K#A8-I+=oE2C_U(s+JC fK)P ,- ) M -Mk#JGk9wy t n+Us+JBJU*l.+.+ fBP ) s+J+|Ud|+G2U) K,m,8#Jt y K,m,8#Jt 0.25 0.25 0.0 0.0 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.5 0.5 0.6 0.6 0.7 0.7 0.8 0.8 0.9 0.9 1.0 1.0 0.50 0.50 0.75 0.75 1.00 1.00 - ! ! 24 0a 0 n 62 T | 3 9Z J5 3 = 0 * 0a 0 n 62 T | 3 9Z J5 3 = 0 * GJ-M,q+ Whi t e pa p e r o n t he V a l ue o f S ho r t V i d e o Ad s of Ocean Eng in e D0*UPwJT+,8*( ocp|2Us+JUGJ.!_M+y (o(0 4)E=Ul$E2U+ M?e)3M1U1%0(P +JcJi)5Acpz|2U+ s+JU|/+() 5_4bUGJ9ZJ5/GKT(5sb5+3=DU *(5+T+/K#MC*l D!*(5#+*pL+ J5ok +P 340%+*() 410 150 60 90 30 30 20 50 40 70 400 60 70 70 40 40 100 110 120 10 60 40 60 60 50 10 50 10 30 90 420 220 250 100 60 160 240 1140 290 Ji0J-8*:=-I/-=U* G+ e9D+ DKUcpMKM03=U|DK) #U4U6f FB-Mw6!g+ uDC Kantar Worldpanel.O_=OlE= DK;)4s.oUGJ-M )P + DK(),-!_,D0+k34+DK(UGJ C+4DK(|38%U!)P ) 25 0a 0 n 62 T | 3 9Z J5 3 = 0 * GJ-M,q+ Whi t e pa p e r o n t he V a l ue o f S ho r t V i d e o Ad s of Ocean Eng in e Kantar-I/+d.#UEJ5G+ U5A3+HO*TC+5 +K)U64*T)uF!I9JT +DK(UfdE2C_= +4U_3_=+DK=o) JLDCu,8UFB-Mwk.g!T+E! wDC(4* GJ-M3MlK*jk3 138 Bi|TVC_,e0% P I(*j M(i *M(M(% #U2d-4(F1(_);1U$Bn5:JTKDK wJLDC(4* DK(M ?DM Vd 4DK(+G2UU .!BA+DK(+UL5,- AM V!D)M(C3M,-!UN V( V+4DK(#7DDU )P M+?DUM(+ DK(/CsM) #U2d- 4(F1(_);1U$Bn5: 0 n 62 T | 3 9Z J5 3 = 0 * 0a 0 n 62 T | 3 9Z J5 3 = 0 * GJ-M,q+ Whi t e pa p e r o n t he V a l ue o f S ho r t V i d e o Ad s of Ocean Eng in e EGD uFU2O!Eu35Ut;J+CDC #U2d-4(F1(_);1U$Bn5:1+12+) ,-AM VU+ DK(!?DK(!1?D+ DK() 4w6M NDC(4* DK(M 168 282 258 163 149 131 2d-NNlUGJ /J5DK/+J5DK 5 V V V V 27 0a 0 n 62 T | 3 9Z J5 3 = 0 * GJ-M,q+ Whi t e pa p e r o n t he V a l ue o f S ho r t V i d e o Ad s of Ocean Eng in e uFUt340* D+40*Ud /,)+DK(Uk4M3U!(1(P ,- B(400) DKo40*5_+4) /,)DK DK/+4-KjUF!62)#:L+? dM4( 4(Kg44) ,)+?U5H=2+fd4UoE4+,)DK( ;4I+w 3 V! 4;4I+w ! p;pI+w ! 4;4I+w 4W ee 5Y_ B j BW j4kV B7Td j ; BVI VF;lb; k P DK( P ,)DK(,)DK( DK( 0a 0 K NN / DKU;7F+!GD*T*l+J D+8C) #UqI# UD+*+J/ Digitalk U4+J/ TVkUBillion U*l+=o5 V*T UM(*l*+JEP ,#+pvM40U -MM0!z*+J!) F!-M. J+)F!T)O+p62/$C- M+,qeUCGJo/9ZJ5*T6) 5 100 50 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 0 0 K!KU8 GJ-M,q+ 31 Whi t e pa p e r o n t he V a l ue o f S ho r t V i d e o Ad s of Ocean Eng in e Ab stract 31 GJ9ZJ5/KT