1 2021-2022中国河南郑州跨境电 子商务零售发展分析报告 目录Contents 发展现状 Development Status2 发展趋势 Development Trend4 发展建议 Suggestions on Development5 发展环境 Development Environment3 前 言 Introduction1 一、前言Introduction 跨境电子商务未来将成为国际贸易主导方式 跨境电子商务推动内陆产业转型升级，提升内陆地区对外开放能力 中国在跨境电子商务领域处于领先地位市场规模、服务体系、制度监管 河南创新1210模式，推动产业从无到有，2013-2017年产业规模219.51亿元，拉动投资500亿元经济全球化 互联网技术 物流便利 跨境电子商务市场规模 服务体系 制度监管 交易规模：2017年跨境零售进出口总额902.4亿元 Transaction Volume:RMB 90.24 billion 平台规模：亚马逊中国、京东全球购、天猫全球购等均超万亿级 Number of Platforms:Amazon China, JD Worldwide, Tmall Global and other platforms worth more than RMB 1 trillion 卖家企业：超过500万家 Number of Vendors:More than 5 million 网购人群规模：超过1亿人 Number of Online Shoppers: More than 100 million 2012年5家跨境电子商务服务试点城市 In 2012, Zhengzhou was approved as one of 5 cross-border e-commerce pilot cities of China 2016年13家综试区 In 2016, Zhengzhou was designated as one of 13 cross-border e-commerce comprehensive pilot areas of China 2018年15家跨境电子商务服务试点城市 In 2018, Zhengzhou was approved as one of 28 cross-border e-commerce pilot cities of China 1210（保税模式），进口业务占比97% 1210 (bonded mode). The import business accounts for 97% 9610模式（非保税模式） 9610 Mode (non-bonded mode) 建立商品质量追溯体系 Establishing the product quality traceability systemCross-border e-commerce will be the mainstream mode of international tradeChina takes the lead in cross-border e-commercemarket size, service system and institutional regulationMarket Size Service System Institutional RegulationCross-border e-commerce drives the transformation and upgrading of inland industries, and enhances the capacity for opening-up of inland areas The 1210 mode, developed by Henan, makes industries grow out from nothing. From 2013 to 2017, the industrial scale recorded RMB 21.951 billion and attracted investment of RMB 50 billion. 二、发展现状 Development Status 2013年7月15日，郑州开国际之先，正式以1210模式开展业务；2014年5月10日，习总书记视察河南保税物流中心时鼓励朝着“买全球、卖全球目标迈进“，业务开始规模化开展；On July 15, 2013, Zhengzhou took the global lead in officially putting into place the 1210 mode; on May 10, 2014, General Secretary Xi paid an inspection visit to Henan Bonded Logistics Center and encouraged it to set sights on “a global importer and exporter”, ushering in the period of large-scale development of its business;2016年，4.8新政导致跨境电商业务单量整体下降，交易额年均60%平稳递增，税收20倍递增；2017年进口业务已进入稳定上升发展期；2018年第一季度进口增速放缓至15%；2016年出口开始不断增量，2017-2018年出口业务量呈100倍递增。In 2016, following the implementation of 4.8 New Policy, the number of business orders of cross-border e-commerce saw an overall decrease, the transaction volume maintained a stable average annual growth rate of 60% and the tax revenue rose by 20 times; in 2017, the import business entered the stage of stable growth; in the first quarter of 2018, the growth rate of import business slowed to 15%; since 2016, the export business has been picking up steam, giving rise to a hundredfold growth during 2017 and 2018. （一）业务现状当前进口大于出口、未来出口大于进口、跨境电商整体增速50%以上1.业务单量 Number of Business Orders (10,000/order) 2.交易金额 Amount of Transaction (100,000,000 yuan)Business Status At present, the import volume exceeds the export volume; in the future, the export volume will surpass the import volume. Cross-border e-commerce maintains the overall growth rate of over 50%. 3.税收贡献Tax Contribution 5.业务布局Business Layout4.货运贡献（社会贡献） Freight Contribution (Social Contribution)风险防范: 在中国海关、中国海关原河南检验检疫局严密监管及平台、各参与企业的共同努力下河南跨境电商零售平均退货率为0.58%， 质量风险率为1/10000 Risk Prevention: the retailing of Henan cross-border e-commerce maintains an average return rate of 0.58% and a quality risk rate of 1/10000. 二、发展现状 Development Status （一）业务现状当前进口大于出口、未来出口大于进口、跨境电商整体增速50%以上Business Status At present, the import volume exceeds the export volume; in the future, the export volume will surpass the import volume. Cross-border e-commerce maintains the overall growth rate of over 50%. Henan Bonded Logistics CenterZhengzhou Xinzheng Comprehensive Bonded Zone, Airports and Other Regions 1.进口来源国韩日美产品为主，来自世界44个国家（地区）3.进口品类集中在国内生产不具优势的产品上（二）产品特征进口产品：以日韩产品为主，经济发达地区和人口密集区消费人群为主，品类相对集中2.进口流向传统经济发达区和人口密集区为消费主力4.进口商品消费群体年龄段分布二、发展现状 Development Status Product Features Imports: mainly imported from Japan and Korea, the products boast of integrated category and target customers of economically developed and densely populated areas Sources of Imports - 44 countries all over the world represented by Korea, America and Japan Flow Directions of Imports and Comprehensive Proportion - traditional economically developed and densely populated areas as the main consumers Categories of Imports and Comprehensive Proportion - domestically weak products as the focus Distribution of Age Brackets of Consumers of Imports 2.出口品类及综合占比 传统的纺织、鞋帽、玩具、小电器为主（二）产品特征出口产品：以沿海传统发达地区为主，流向欧美金砖国家，进出口产品具有鲜明市场互补性3.出口商品主要流向欧美仍为主要出口市场，但金砖国家增长迅猛发往全球186个国家（地区）1.出口商品产地 二、发展现状 Development Status Product Features - Exports: mainly made by traditional coastal areas with developed economy, the exports find their way to Europe, America and BRICs and show the stark market complementarity with imports.Sources of Exports Categories of Exports and Comprehensive Proportion - traditional textiles, shoes and hats, toys and small appliances as the focus Main Export Directions - Europe and America remain the main market for exports, but the BRICs see the rapid growthSold to 186 countries all over the world 备案 1112 家 入驻105 家 上市 9 家 全球业务关联企业4万余家北京呀苹果、深圳华润万家、上海微盟、山东好买手、河南开元、郑州熊抱、许昌龙祁等Beijing Yapingguo Technology Co., Ltd., Shenzhen Vanguard, Shanghai Weimob, Shandong Wellbuy, Henan Kaiyuan International Economic and Trading Co., Ltd., Zhengzhou Bearhug E-commerce Co., Ltd., Xuchang Longqi E-commerce Co., Ltd., etc. （三）企业特征自营型平台为主，综合业务贡献占96%电商卖家E-commerce Vendors（589家） 中国邮政速递、顺丰、中通、申通、圆通、宅急送、全峰、百世、天天等Worldwide Express Mail Service, SF Express, ZTO Express, STO Express, YTO Express, ZJS Express, Quanfeng Express, Best Express, Tiantian Express, etc. 物流服务平台Platforms for Logistics Service（23家） 支付宝、快钱支付、易极付、中国建设银行、平安银行、中国银行、交通银行等Alipay, 99B, Yijifu, China Construction Bank, Ping An Bank, Bank of China and Bank of Communications支付平台Payment Platforms （48家） 聚美、网易考拉、唯品会、小红书、香港莎莎等Jumei, Netease Koala, Vipshop, Xiaohongshu, Hong Kong SASA, etc.交易平台Transaction Platforms （10家） 中启报关、中启商贸、全速通、邮政等Zhongqi Customs Declaration Company, Henan Zhongqi Bonded Commerce topspeed logistics sorting equipment: handling 10 million parcels/day 软件保障：河南省大通关公共服务平台+郑州市E贸易综合服务平台；服务能力1000单/秒 Software infrastructure: Project: handling 1,000 orders/second 人力资源条件不足：商贸物流复合型人才奇缺 Inadequate talent resources: inter-disciplinary talents of trade and logistics are in short supply产业基础相对薄弱：无大型本土交易平台资源，无发达商贸企业资源 Relatively weak industrial base: lack of large-scale local trading platform resources and developed trade enterprises物流配套优势明显：空中丝绸之路+陆上丝绸之路+网上丝绸之路互为支撑 Logistics strengths: three mutual-supporting “Silk Roads” on the land, in the air and on the Internet产口岸功能齐全：水果、肉类、汽车整车、冰鲜水产品、食用水生动物、澳洲活牛、邮政国际邮件郑州经转口岸、粮食等8个功能性口岸，成为中部地区功能性口岸最多的省份之一 Full-featured ports: eight functional ports specializing in fruits, meat, finished automobiles, aquatic products, edible aquatic animals, Australian live cattles, Zhengzhou international mail transit port, and grain, making Zhenzhou one of the provinces with the largest number of functional ports in central China 三、发展环境 Development Environment （二）经营环境Business Environment123 45678 1.政策层面 National support 习近平总书记鼓励河南朝着“买全球、卖全球”目标迈进 Henan is striding forward the strategic objective of “buy globally and sell globally” proposed by President Xi Jinping成立郑州EWTO核心功能集聚区管委会、EWTO核心功能集聚区综合服务中心、郑州航空港经济综合实验区建设领导小组办公室 The Management Committee and Service Center of Zhenzhou EWTO Core Functional Cluster, and the Leading Group Office of Zhengzhou Airport Economy Zone have been set up2.体制机制 System and mechanism guarantee3.产业规划 Industrial planning发展环境保障 Development Environment 设立郑州EWTO核心功能集聚区打造新经济产业发展示范样板 Zhenzhou EWTO Core Functional Cluster has been built as a demonstration model for new economic industry development4.研究机构 Research institutions5.国际平台 International platforms6.支持政策 Supporting policies 成立EWTO研究院研究产业发展规律新型国际贸易规则为产业发展提供理论支撑 The EWTO Research Institute has been established to study the new international trade rules of industrial development, and provide theoretical support for industrial development每年5月10日举办全球跨境电子商务大会搭建国际性交流平台 The Global Cross-border E-commerce Conference is held on May 10 each year to build an international exchange platform省市政府均出台跨境电商专项支持政策Henan Provincial Peoples Government and all municipal governments all issued cross-border e-commerce support policies 三、发展环境 Development Environment （二）营商环境Business Environment 123456 789 交易趋势：O2O将成为主导模式Trading trend: O2O will become dominant物流服务趋势：1210出口+1210进口成为主导模式，跨境全球采购72小时门到门服务成为常态Logistics service trend: the model of 1210 export + 1210 import will become the dominant one, and 72-hour door-to-door service of cross-border global sourcing will be popularized 支付与结汇模式：卖家货币主导结算模式Payment and exchange settlement mode: seller currency-dominated settlement model税收模式：单一税制、综合税率成为主导模式Tax model: single tax system and comprehensive tax rate become the dominant model征信方式：卡组织将主导个人信用评价，跨境货到付款成为未来发展趋势 Credit investigation: card associations will lead individual credit evaluation, and the cross-border cash payment is a trend in the future全球单一窗口大数据平台有望实现，国际间监管信息共享Global single-window big data platform is expected to share regulatory information worldwideUPU国际组织职能将得到提升与优化UPU international organization will promote and optimize its functionsWTO国际贸易规则将演化出专项服务于跨境零售B2C的EWTO服务体系WTOs international trade rules will evolve to the EWTO service system of cross-border retail B2C跨境电商将推动国际法在财产、保险、征信、结算、大数据所有权等方面进行重大调整与变革 Cross-border e-commerce will promote major adjustments and changes in international law in terms of property, insurance, credit information, settlement, and big data ownership 四、发展趋势 Development Trends 1.各国积极推动国际商事单一窗口建立All countries around the world should actively promote the establishment of the single window for international business2.各国顺应新形势，研究司法、财税体系的调整与变革，完善本国监管服务体系，寻求全球解决办法In response to the new trends, all countries should learn the adjustment and reform of the judicial and fiscal systems, improve domestic regulatory systems, and seek global solutions3.各国加强交流，学习中国建立试点试验区，学习河南建立支持创新的体制机制The exchange among countries should be strengthened, pilot zones should be established with reference to China and new institutional mechanisms should be developed with reference to Henan国际层面Global perspective1.降低准入门槛：将正面清单监管变为负面清单监管，提高消费额度Lower the admittance for cross-border e-commerce: change positive list supervision into a negative one and heighten consumer spending2.营造公平经营环境：实现跨境电商、邮快递、一般贸易综合税赋公平，建议跨境电商综合税率由12%降低到6% Create a fair business environment: guarantee fairness in comprehensive tax for cross-border e-commerce, postal service and express, and general trade. It is recommended to reduce the comprehensive tax rate for cross-border e-commerce from 12% to 6%.3.加快深化在税制、统计、司法、征信等更广阔领域的创新探索，出台支持文件Accelerate the deepening of innovation and exploration in the wider fields of taxation, statistics, justice and credit investigation, and issue supporting documents国家层面National measures1.物流企业与交易平台加强全球布局，提高全球化综合服务能力Logistics enterprises and trading platforms should increase global presence and improve comprehensive services2.支付企业研究、解决、突破全球个人征信问题，实现跨境货到付款Payment enterprises should research, solve, and break through global personal credit issues to provide cross-border COD service3.企业不断提升自身理论能力，推动国家司法体系调整 It is about all companies to continuously enhance the theoretical duty, in a bid to promote the adjustment of national judicial system企业层面Enterprise efforts 五、发展建议 Suggestions on Development 21 THANKS感谢聆听 Thinks for Viewing