2020-2021中国国潮经济发展研究报告 2020 2020 11 35.1 iiMedia Research 62.0% 55.2% 20201 2020 2020 2020 2020 2020 2020 20202 3 01 2020 IP IP 2020 2020 2020 2020 2019 2010-2020 Q3 GDP 2010-2019 GDP 8.0% 47.4 65.7 55.4 50.2 56.3 69.0 66.5 57.5 65.9 57.8 34.9 63.4 41.1 42.1 53.1 45.0 22.6 45.0 37.7 41.5 31.2 52.0 -10.8 -6.8 2.5 -3.3 -1.3 8.4 -11.6 4.8 -7.4 11 13.1 2010 2012 2014 2016 2018 2020Q3 % % % 1.83 2.02 2.20 2.38 2.60 2.82 3.07 10.1 8.9 8.4 9.0 8.7 8.9 -4.0 1.0 6.0 11.0 0.0 1.0 2.0 3.0 2013 2014 2015 2016 2017 2018 2019 % 2013-2019 Share of Contributions of Consumption, Investment and Net Export to Chinas GDP Growth from 2010 to 2020Q3 Household per Capita Disposable Income and Consumption Expenditure from 2013 to 2019 Strawberry Pie N=1597 2020 12 2020 82.3% 82.4% 90 00 2020 GDP 14.2% 0.5% 2020 50.9 2021 2020 5G 5036 2021 12012 2020 PMI V 3 2020 2020 1 -2020 12 PMI PMI Index of Major Trade Countries from January 2020 to December 2020The Epidemic Has Given New Opportunities to the China-chic Economy 1 50.0 50.9 48.8 49.8 45.4 45.3 2 35.7 50.1 47.8 48.7 44.3 48.0 3 52.0 49.1 44.2 44.2 53.7 45.4 4 50.8 41.5 41.9 41.6 35.8 34.5 5 50.6 43.1 38.4 41.3 41.6 36.6 6 50.9 52.6 40.1 43.4 51.5 45.2 7 51.1 54.2 45.2 46.9 53.5 51.0 8 51.0 56.0 47.2 48.5 49.3 52.2 9 51.5 55.4 47.7 49.8 46.7 56.4 10 51.4 59.3 48.7 51.2 56.3 58.2 11 52.1 56.7 49.0 52.9 52.1 57.8 12 51.9 57.1 50.0 52.9 58.3 2020 1-12 PMI 50 2020 VR AR 15.2 18.0 20.6 23.2 25.9 28.7 31.6 34.7 37.8 40.8 39.2 10.7 12.3 12.9 13.7 14.4 14.1 13.8 15.3 16.4 17.2 15.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 0.0 10.0 20.0 30.0 40.0 50.0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2010-2020 China Total Retail Sales of Consumer Goods and Export Change from 2010 to 2020 (in trillion) + vivo 2020 Z 2020 7 2020 VR AR 2020 12 20 AR 02 2020 2.1 IP IP IP IP 61.5 51.2 52.9 58.1 65.1 56.1 27.9 75.3 81.1 0100 50 45 2020 12 13 2021 1 12 Public Praise of Main New Chinese Brands + C2M KOL + / KOL 1.9% 14.7% 18.7% 22.1% 27.0% 32.0% 34.8% 36.9% 41.9% 42.3% 44.4% 46.2% 3c iiMedia Research 46.2% 44.4% 2020 Survey of Consumption Preference of Chinese Netizens Buying Chinese Brand Goods in 2020 Strawberry Pie N=1597 2020 12 1.9% 21.2% 22.7% 38.2% 43.3% 55.2% 62.0% 2020 Preference Survey of Sales Channels where Chinese Internet users Consuming Chinese Brands Product in 2020 iiMedia Research 62% 55.2% Strawberry Pie N=1597 2020 12 28.3% 54.1% 15.6% 1.5% 0.5% iiMedia Research2020 Percentage Share of Different Degree of Feeling Trust about Chinese Brands Product among Chinese Netizens in 2020 2019 1.0 2020 1987 2020Q1-Q3 671.3 2013 5G 20 1 2 2014 Ascend P7 2012 2020 2020 2013 5G 20 2020 6 1 -2021 1 14 1 5 8 EDA 2 9 OS 2.0 3 12 Mate40 2020 2379.7 2019 (PCT)2016-2020 2020 600 44.1% 4411 1 2.2 2020 2020 2020 2021 1 7 120 4000 2020 3 2020 11 2020 7 2020 11 2020 2 14 4500 2020 9 11 2020 APP IP IP APP IP IP 10.8 45.2 63.60 101.60 318.5% 40.7% 59.7% -100.0% 0.0% 100.0% 200.0% 300.0% 400.0% 0 50 100 150 2018 2019 2020 2021E 2018-2021 ( ) Market Sales of Chinese Hanfu from 2018 to 2021 (in hundred millions) iiMedia Research 2018-2021 ( ) Total Number of Chinese Hanfu Fans from 2018 to 2021 (in ten thousands) 204.2 356.1 516.3 689.4 74.4% 45.0% 33.5% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 0 200 400 600 2018 2019 2020 2021E iiMedia Research 2020 S National Culture Communication in 2020 68.2% 61.5% 46.4% 16.9% 5.0% 0.8% Strawberry Pie N=1597 2020 12 iiMedia Research 53.2% 49.6% 45.8% 40.5% 38.8% 36.2% 28.3% 24.6% 20.9% 2020 Main Factors Determine whether Consuming Chinese Quintessence Goods in 2020 Strawberry Pie N=1597 2020 12 56.4% 55.5% 51.2% 48.4% 46.2% 45.4% 43.3% 35.5% iiMedia Research 2020 Survey on Preference Type of Developing Chinese Quintessence Trend among Chinese Netizens in 2020 Strawberry Pie N=1597 2020 12 2008 376 268 61 30.8 60.2 2020 12 31 1 8 2 9 2020 2020 18.8 2020 6 1 -2021 1 14 2008 600 20202.3 LOGO 2020 5 2020 7 2020 10 2020 5 天猫直播直接与义乌市政府合作 ， 旨 在扶持义乌产业带商品 “ 重回跑道 ” 。 政府方面拿出了 1000万元补贴 ， 让义 乌商家可以免费参加天猫直播活动 ， 让全国的消费者可以在天猫上领取 “ 新国货补贴 ” 购买义乌商品 。 5 支 持上海五五购物节，搭建国潮孵 化平台，加速商业模式创新。 ” 2020 5 2020 5 2020 7 2021 -2025 100 10 1 1000 5000 2020 2020 2020 x 2020 2020 2020 2020 2020 2020 7 10 -7 16 1117 2020 x 7 18 -7 19 890 2020 10 1 -10 3 1137 2020 12 20 -12 31 1379 0100 50 45 2020 1 1 12 31 iiMedia Research 58.1% 54.0% 52.4% 49.2% 39.4% 36.3% 2020 Main Factors of Choosing E-Commerce Platform among Chinese Netizens in 2020 Strawberry Pie N=1597 2020 12 19.8% 28.1% 31.7% 48.2% 50.4% 52.7% 54.5% iiMedia Research 54.5% 2020 Cost Performance Ranking of Popular E-commerce Platform to Consume Chinese Brands Product in China in 2020 Strawberry Pie N=1597 2020 12 iiMedia Research 2020 Survey of Promotion Effect of the National Trend Activities on the Domestic Brands Consumption from Chinese Netizens in 2020 28.4% 47.6% 18.7% 3.9% 1.4% Strawberry Pie N=1597 2020 12 6.3 6.8 7.3 5.5 6 6.5 7 7.5 2020Q1 2020Q2 2020Q3 2020Q1-Q3 Number of Active Buyers & MAUs 2015 GMV 0100 50 45 2020 12 1 -1 6 1 7 2 10 2.0 2020 . 989.7 24 29.8% 76.9% GMV 2020 11 29.8% 24 25-30 30.3% 41 36-40 31-35 16.6% 8.5% 14.8% 03 5-10 2020 IP 95/00