PB 1NPECellenmacarthurfoundation5 6 9 13 14 16 18 20 69 23 24 26 28 30 32 34 365 100 New Plastics Economy Global Commitment 400 69 100 50 B2C B2B 1 1 37 B2B 2017 The New Plastics Economy: catalysing action (2017) report6 7 1 20% 100 1 2 400 100 2025 3 2 4 GHG 3 1 The New Plastics Economy: catalysing action 2017 2 The future of e-commerce in FMCG 2017 3 3 Towards a circular economy vol.3: accelerating the scale-up across global supply chains 20146 78 98 910 11 The Coca-Cola Company Replenish PepsiCo10 11 RECUP MIWA Loop12 1312 13 B2C / B2B/14 1514 15 /16 1716 1718 1918 19 / /20 21 返还20 21 / /22 2322 23 69 6924 25 DASANI PureFill The Coca-Cola Company 50% 7% PET 2018 Danone The Coca-Cola Company SodaStream 1200 1300 2018 32 PepsiCo24 25 Bevi Drinkfinity SodaStream 1200 1300 Freestyle DASANI PureFill Pepsi Spire Refill 16000 The Milk Station Company / PET 7% Jean Bouteille26 27 photo: Hans Vivek on Unsplash 35 5 25 5 2.2% 5.8% RECUP 2500 / revolv revolv RFID The Coca-Cola Company revolv Costa Clever Cup Costa Barclaycard bPay Clever Cup RECUP26 27 Boston Tea Party 22 Costa Clever Cup Costa 5 35 CupClub 100 Globelet 300 B2B Meu Copo Eco 2018 3000 Newcy P-LUX RECUP 2500 revolv RFID Shrewsbury Cup Bockatech 20 Stack Cup28 29 MIWA 2019 MIWA RFID MIWA Loop Loop TerraCycle The Wally Shop The Wally Shop Loop The Wally Shop MIWA Algram Algram 1.0 2000 35 4028 29 Algram 1.0 2000 35 Bulk Wall MIWA 2019 / ALLGoods Loop The Wally Shop Loop30 31 Replenish 25 Algram 2.0 : Replenish Hepi Circle Hepi Circle Blueland : Blueland : Algram : Hepi Circle30 31 Blueland Dazz Replenish Replenish 25 Splosh Algram 2.0 Ecopod Ecover Hepi Circle32 33 All Things Hair Refillery Unilever Loop CoZie 335 CoZie by Humankind by Humankind Unilever CoZie by Humankind32 33 Bite by Humankind Replenish Replenish 25 Splosh All Things Hair Refillery Signal toothpaste tabs CoZie 335 Plaine Products 234 35 vanilla bean 2019 30 Fresh Bowl Loop reBOX 500 reBOX Fresh Bowl vanilla bean reCircle DabbaDrop : DabbaDrop34 35 DabbaDrop Dabbawala 20 Deliveround Sharepack vanilla bean 2019 Fresh Bowl GO Box Less Mess Ozarka Ozzi 50 reBOX 500 RETURNR /36 37 Liviri LimeLoop RePack 50 5 LimeLoop 1500 160 Swedish Return System RePack Liviri36 37 Liviri LimeLoop 2 RePack 50 5 Returnity B2B 1 Brambles 5 Euro Pool Group 2017 8300 10 Kegstar B2B 1500 1 B2B 2017 The New Plastics Economy: catalysing action (2017) report ellenmacarthurfoundation/publications/reuse38 39 Ellen MacArthur Foundation 2010 ; ; Arup Dragon Rouge IDEO SYSTEMIQ Danone DS DS Smith Google H&M H&M Group Intesa Sanpaolo Philips Renault SC Johnson Solvay Unilever CE100 : ellenmacarthurfoundation circulareconomy38 39 Ellen MacArthur Foundation 2016 2017 15 2025 100 : newplasticseconomy newplasticsecon40 PB , 2019