2018中国移动APP程序化视频广告研究报告.pdf
þµOÖ$33U'ødÇ.LíþµOÖ U'ø#10G!©'J2èäÞX²'YMUÁ!©J26sOÖ U'ø#êjn'þµU'ø ;#K1N×56Á3åv1ãþOÖ U'ø#YVÛîXR1é/Þ6Y²Æû U'ø#ñË1Æé2Z6OÖ U'ø#à3URJUDPPDWLF0RELOH%XLQJ7UHQGVþµU'ø#nþµU'øOÖ 0G|U'øßfE³16ÁéÁOÖ0U'ø#1²é2¼Weäz|3&6sOÖU'ø#1²Y_MUÁ&6Á3åv1/6YM|v|Z1 D:ÁOÖç3&cAU'ø ¼Ò6dÇ U'øs'ÿDZÏ1Ä5´1ÔÖø5P1'¾¸µà-Þ6ÆûOÖ ñ·ÁVs 1U'ø#¹0fÿíEé1P65´2¾4«Î1qâ6I-U'ø#1çÙéojÁ,Q0RELOÖ cä¤'X1à6MjKsGÁWOÖÑè©OÖ$33äU'ø ;ÁLÈû$33VOÖ OÖ U'ø#à3URJUDPPDWLF0RELOH%XLQJ7UHQGVvàFRP6FRUHBVOÖ¸vàH0DUNHWHUþµW;óaU'ø 0GH0DUNHWHU¼eþµW3U'ø 0GÁ+?'*í1é!©Jæ2ÁBµU'øÄ 0Gþ1²W1ä©/ÞÄÁ.6W3U'øþµÆU'ø 0G1²ºYÒ©ZÞÜ+øp57%YfW3U'øÞ160é!©Jæ2rþµÆU'øÄ 0G16ÁW&+øp±1 þDO;pYf1²wRà6:M;3030GÁé6H0DUNHWHUIDO;1rÐYÁ3©6OÖ U'ø#à3URJUDPPDWLF0RELOH%XLQJ7UHQGVvàH0DUNHWHUvàH0DUNHWHUW uWaU'ø 0GH0DUNHWHU¼eþµU'øÄdÇ 0G!©'Jæ2é2&6dÇÁÆU'ødÇ 0Gþ1²ÿW1ä©'é&'í6vøH0DUNHWHU.¼eÁZv×VU'ødÇ 0G1éYÛîRL uW1¾6ñ᪠5 ¾DÜ6OÖ U'ø#à3URJUDPPDWLF0RELOH%XLQJ7UHQGVOÖdÇ´K1$33V uW0390RELOH9LGHRLVWKH%HVW3HUIRUPLQJ,Q$SS8QLWR-GzL_±øõ·0GÁ'$33Vf-hf1 ±jR&ø'6X,Q0RELU'ø OJ$33VBdÇ v² Z10Ö6và,Q0RELOÖ Ñvã±ÑH0DUNHWHU1¼eþµÄdÇa|Á×WõYé!©JU'ø#9©RY¼Òè©OÖ¡Sä©ÌÿÞìÒX($33VdÇ W+?E10Ö25E1Ü?¾bdø6vøOÖ¾U'ø#dÇ 1çÙns ´E®A1¾EZ1bÔ1qâÁçÙé6U'øIÀ1ÿD1 'LàfJOÖ v1eHYf.1ûÔøPÓ·Y×6Tâ ±EP6¾Eu'1 ÞËæ1Ú96$33V´bdø¾ë´7UDGLQJ(FLHQWO,Q$SS9LHZDELOLWDQG,QYDOLG7UDFbdøð½Á06ÑþçÙR6'eÈK_ø¥ Ôé1U'ø ¼Ò0G#9bf ZÜ)vßÛjÁ$33VOÖþ´1aaM´16W&è©05&b1$33VbdøtlÜÜs¢jbfÔÞÈÔjR-ÝÈB1ØÎM´16º,Q0REL16'.n'02$7¾Lÿ«ãÜ5¤tlÜÜ+?í-ñÐÜ1bdø6bdøbòåÜ)M´aa)aaê±+ +j05&5¤16'.ÿ,Q0RELn'«ãÜ5¤16'.IÀROÖ$33VE1Je6¦Áp×âþY´E´(1Þi¾EZ1ÄfJE1 ¾EP1ð½6ß1OÖdǦ9$67YV93$,'7KH5LJKW7HFKQRORJ9$67YV93$,'IRU0RELOH9LGHRÜ´R-OÖdÇ ±±SvÔI«6³ W1ÝL915³Òù1dÇV;6 ÁOÖl©qÒù1dÇ ùfWUØj±R/§5Kc6© 1bdø¾n26W&9$67¦¦bfdÇV;W¡SÔdDZþÊ6è-Ñ193$,'¦çv9$67©Ë¦Á¡Sä0¨0IÀÞûm¨k1dÇ56©¦1bdøð½jW3M+ ÝçÒùøõ'6'2:1/2$'*8,'(Á,Q0REL Ñväû n')05&tlÜÜb16'.19$67¦Lbdø2¾©!n2Ð93$,'1í6OÖdÇ .Ýê6iò56Z4µÑWÖa|1W3M6OÖ¡SjHj?Áþ1ªd6,Q0REL1Äû ß1$33VOÖdÇ uWbfví-¾ 10Ö6åÞ6¥ 0nsƾm¨dÇK_ø 0Ö10Ö uW61 29$67dÇ ;0nsÆ0Ö2í- 9$67dÇ 0Ö2í- 151OÖ$33U'ødÇ uW5HFRPPHQGHGc0RELOH,Q$SS3URJUDPPDWLF9LGHR)RUPDWV1. H1 Video Insights from InMobi, 2017.95dÇ 065W+?R>Ý6zø1Wa?W3Ö 66ÜdÇ AdÇÁ$33Ë'1ÔnPþë²36OÖ¡SjHj?Áþ1ªd6,Q0REL1Äû ß1$33VOÖdÇ uWbfví-¾ 10Ö6åÞ6¥ 0nsƾm¨dÇK_ø 0Ö10Ö uW6 9$67dÇ ;0nsÆ0Ö2í- 9$67dÇ 0Ö2í- 1U'ø OJÛn3URJUDPPDWLF,QVLJKWV6XPPDUdÇ U'øs'ÿDZÏ1Ä5´1ÔÖø5P1±¾¸µà-Þ601Á0U'ø±ø6LàOÖ$33dÇ WK_øOÖ 1±´+§-GÁWÑè©OÖU'ø ;ÁLÈû $SSVU'ø 604R0Ö21OÖ$33 uWR)õ1ªdû ÜM;0nsƾm¨1dÇvK_ø1 0Ö602õ×j05&5¤1tlÜÜ+?$33V 16bdøj05&5¤1,Q0REL6'.n'02$7¾L«ãÜ5¤s¢+?í-ñÐÜ1bdøð½603R6Pø1$33 U'øs¢'î1ÝÈBè6Pø1 U'øs¢s¢f+?E1 65bdø¾n2µð½jR×Iÿ6U'ødÇ êj©vR-äà6KsU'ø¦1NGWªdèdÇU'ødǦ1èRøõïÌ6R- ¾OÖÜzU'ødÇ dsvE´2¾¥1ä_bl6U'ødÇ 1Zv9LGHRGV3URJUDPPDWLF)XWXUH(GLWRULQ&KLHI«.HYLQ:DQJ4È*+HDGRI0DUNHWLQJ$30($&KLQD5a5þó5VJ_þñËÛJ(GLWRU«7RQ&KHQ/x350DQDJHU&KLQD_þDIjX5HVHDUFKñËã¸6KDPDOD'16HQLRU5HVHDUFK0DQDJHU*OREDO,Q0REL,Q0RELBVFñËã¸jX