11 2020 112 iResearch Inc. 1. - 2. - APP KOL - 3C 11 1. - UserTracker - AdTracker - OneMedia 2. -2019 6 -2020 11 3. - 2020 11 2020 10 20 -2020 11 11 -3 iResearch Inc. 2020 11 300 40 30 1 20 13 1111 1111 9.9 01 02 05 03 04 2020 11 / / 3 10 24 iResearch Inc. 01 02 03 11 1 2 3 IP 4 5 , 11 6 3C 11 1 2 , 3 115 | 3 | 2 11 | 16 PART 1 117 iResearch Inc. 1 2 2020 11 + 11 IP 11 OFFER IP8 iResearch Inc. 4.4 4.5 618 11 3 1 618 2020 6 8 -2020 6 14 ; 11 2020 11 2 -2020 11 8 mUserTracker-2020.6.8-2020.6.14 , B , , + 11 11 IP 11 3 11 + +11 iResearch Inc. IP 1 2020 11 3.5 11 11 + 3000 1112 iResearch Inc. 2 IP 2020 11 10 30 10 31 11.11 10 31 11 11 10 11.11 11 10 11.11 11 10 2020 11 11 10 11.11 30 100 IP13 + + 11 2020 1114 iResearch Inc. 11 11 3 11 23.2 10.20 10.21 10.22 10.23 10.24 10.25 10.26 10.27 10.28 10.29 10.30 10.31 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 11.11 battle OneMedia-2020.10.20-2020.11.11 KOL 19.2 11.9 0.0 5.0 10.0 15.0 20.0 25.0 10.20 10.21 10.22 10.23 10.24 10.25 10.26 10.27 10.28 10.29 10.30 10.31 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 11.11 Austin viya 10.21 OneMedia15 iResearch Inc. GMV 2020 11 11 100 3000 80 50 300 7000 ，16 iResearch Inc. 11 11 200 9 , ,17 iResearch Inc. 200 12 24 1 iPhone12 11 2000 20+ 10 5000 + 1 51819 iResearch Inc. AdTracker AdTracker-2020 1120 iResearch Inc. 70% 75% 10.19 10.20 10.21 10.25 10.26 10.27 10.28 10.29 11.2 11.3 11.4 11.5 11.6 11.10 11.11 % + mUserTracker-2020.10.20-2020.11.11 = APP DAU / DAU UserTracker 10.21 10.29 ( ) 11.11iResearch Inc. 0% 5% 10% 15% 20% 0-1 2-3 4-5 6-7 14-15 16-17 18-19 20-21 22-23 mUserTracker-2020.11.11 0% 5% 10% 15% 20% 0-1 1-2 2-3 3-4 7-8 8-9 9-10 10-11 11-12 15-16 16-17 17-18 18-19 19-20 23-24 % % 0% 5% 10% 15% 20% 0-1 2-3 10-11 12-13 14-15 16-17 18-19 0% 5% 10% 15% 20% 0-1 2-3 4-5 6-7 8-9 16-17 18-19 20-21 22-23 22 iResearch Inc. iResearch Inc. 4.4% 7.0% APP / APP UserTracker , APP / APP UserTracker mUserTracker-2020 11 APP TOP5 mUserTracker-2020 11 APP TOP5 53.1% 8.023 2020 KOL24 iResearch Inc. 11 10.303 | 2 | 13CiResearch Inc. | +28 iResearch Inc. | KOL KOL COLORKEY A29 11 1) TVC 11 2 KOL 11 3 + + + Onemedia-2020 11 TVC 1. OneMedia 2. 11 52.4% 24 25-30 31-35 36 30 iResearch Inc. | AdTracker /31 iResearch Inc. 2020 11 3 11 11 2020 3 APO32 iResearch Inc. | + 11.11iResearch Inc. + | 11 1 11 9 1 2 11 1 # 1 # KOL + #1 # 2.2iResearch Inc. | AdTracker-2020 11 3C +0120 | 2020 11 3C 11 11 TCL 3C 1 11 2 3 + 11 1 2 TCL OLED 11 V37 | 3 2 138 3C1 618 2 4 3 TA TA 76.1% OneMedia 40.9% 22.7% 2.7% 17 25-30 31-35 % 26.2% 19.0% 32.2% % 19.8% 45.3% 55.5% % | | 71.3iResearch Inc. 63.8 63.8 62.3 62.2 PERFECT DIARY/ YSL/ LANCOME/ MAC/ COLOR KEY 67.7 67.3 66.0 64.0 63.7 63.5 LANCOME/ YSL/ GIORGIO ARMANI/ SHU-UEMURA/ SHISEIDO/iResearch Inc. TA | 69.4 68.0 OneMedia-2020 11 71.7 70.5 68.7 75.4 76.5 68.5 95.6 71.0 | - | - | - 1. TGI TA 0 100 TA 2. OneMediaTA | 66.3 73.2 66.6 COLOR KEY 71.4 66.7 78.9 74.0 80.7 74.0 73.4 | - | - | - 1. TGI TA 0 100 TA 2. OneMedia43 iResearch Inc. KOL TA % 1 Austin 93.99 4.66% 2 92.06 1.22% 3 ( ) 91.82 1.14% 4 _Babe 91.62 1.66% 5 91.40 2.48% 6 91.30 1.43% 7 91.23 1.78% 8 91.14 1.32% 9 Pinky 90.80 1.41% 10 90.71 1.50% 11 90.71 0.70% 12 - 90.63 0.93% 13 90.56 0.89% 14 90.56 1.18% 15 90.55 1.15% KOL KOL KOL TA % 1 Austin 93.87 8.83% 2 91.90 2.28% 3 91.89 3.83% 4 91.57 2.62% 5 91.51 3.85% 6 91.50 4.72% 7 Pinky 91.49 3.04% 8 91.44 2.72% 9 91.38 2.79% 10 91.16 2.48% 11 91.12 2.21% 12 _Babe 90.97 2.94% 13 90.95 3.01% 14 90.87 1.81% 15 90.71 2.45% OneMedia-2020 11 TOP15 KOL44 iResearch Inc. KOL TA % 1 it 92.00 0.54% 2 _ 91.33 0.39% 3 Pc. 91.21 0.65% 4 Wuli , 91.00 0.34% 5 . 90.45 0.37% 6 90.37 0.50% 7 90.17 0.36% 8 .N3 90.07 0.32% 9 90.00 0.31% 10 89.98 0.30% 11 89.89 0.18% 12 89.79 0.40% 13 89.71 0.36% 14 89.69 0.76% 15 89.67 0.32% TOP15 8 KOL KOL TA % 1 _ 92.12 1.19% 2 it 91.96 1.41% 3 Pc. 91.23 1.74% 4 90.90 1.07% 5 Wuli , 90.59 0.84% 6 90.55 1.23% 7 .N3 90.40 0.91% 8 90.39 0.87% 9 90.37 1.36% 10 90.34 0.83% 11 90.25 1.06% 12 90.10 1.17% 13 90.07 0.56% 14 90.06 0.86% 15 90.06 0.91% OneMedia-2020 11 TOP15 KOL45 iResearch Inc. KOL TA % 1 Austin 90.69 8.34% 2 PG 90.26 8.14% 3 89.40 8.08% 4 SK-II 88.25 7.53% 5 Guerlain 87.90 5.45% 6 HFP 87.45 5.12% 7 ONLY 87.33 6.55% 8 Lancome 87.21 4.13% 9 olay 87.19 6.35% 10 87.12 5.77% 11 87.00 5.41% 12 ArmaniBeauty 86.85 1.80% 13 86.81 4.21% 14 86.81 3.52% 15 86.61 3.20% 11 PG TOP15 KOL KOL TA % 1 92.49 11.63% 2 PG 89.83 11.54% 3 Guerlain 87.47 7.83% 4 SK-II 87.14 10.81% 5 Lancome 87.12 6.32% 6 HFP 87.05 7.54% 7 ONLY 86.91 9.37% 8 olay 86.80 9.30% 9 86.76 8.63% 10 colorkey 86.71 2.71% 11 YSL 86.69 4.57% 12 86.56 7.70% 13 ArmaniBeauty 86.53 2.86% 14 86.44 2.61% 15 Perfectdiary 86.43 3.04% OneMedia-2020 11 TOP15 KOL46 iResearch Inc. KOL TA % 1 85.89 0.38% 2 85.66 0.26% 3 85.36 0.31% 4 85.16 0.14% 5 Luna 84.94 0.23% 6 84.90 0.22% 7 Linnea 84.80 0.14% 8 84.72 0.18% 9 84.64 0.15% 10 633 84.62 0.26% 11 Christine 84.46 0.10% 12 Dear_ 84.44 0.12% 13 84.43 0.17% 14 84.43 0.08% 15 84.42 0.10% KOL KOL TA % 1 87.55 0.54% 2 Luna 85.79 0.39% 3 85.54 0.61% 4 85.26 0.32% 5 ruanruanaaa 85.04 0.21% 6 - 84.99 0.33% 7 84.91 0.33% 8 HomeFacialPro 84.87 0.38% 9 84.78 0.31% 10 84.49 0.50% 11 Abby 84.44 0.33% 12 84.41 0.16% 13 84.39 0.26% 14 84.39 0.21% 15 _ 84.30 0.26% OneMedia-2020 11 TOP15 KOL47 iResearch Inc. 62.0% % 0-3 OneMedia 26.1% 26.9% 8.9% 8.9% 4.1% 25-30 31-35 41-50 51 % 22.3% 25.7% 16.5% 47.9% | | 73.9% 74.3% 64.4iResearch Inc. 1. TGI TA 0 100 TA 2. OneMedia OneMedia-2020 11 63.5 62.9 62.7 62.7 62.7 62.7 GOODBABY/ GOO N / FISHER-PRICE/ AOLE HW/ 64.7 62.9 62.5 62.5 62.5 62.5 62.5 FIRMUS/ AOLE HW/ PAMPERS/ BOBDOG/ POUCH73.2 73.2 73.1 73.1 73.0 72.9 76.6 76.5 76.0 MAMI CARE 71.9 71.9 71.8 71.8 | - TGI TA 0 100 TA 2. OneMedia 71.9 71.8 71.7 77.1 77.0 73.5 BC | - | - | -50 iResearch Inc. TA KOL | KOL TA % 1 91.06 0.60% 2 90.42 0.79% 3 89.39 0.22% 4 88.99 0.28% 5 88.94 0.16% 6 88.72 0.75% 7 _Babe 88.41 0.98% 8 88.27 0.17% 9 88.10 0.35% 10 88.08 0.29% 11 Austin 88.04 2.68% 12 7 87.99 0.13% 13 87.95 0.14% 14 ( ) 87.86 0.60% 15 yu 87.68 0.75% TA KOL KOL KOL TA % 1 91.09 1.28% 2 90.02 0.54% 3 89.83 1.39% 4 89.44 0.61% 5 89.14 0.33% 6 88.58 0.74% 7 88.50 0.35% 8 Austin 88.25 5.16% 9 88.21 0.27% 10 yu 88.18 1.55% 11 88.17 0.59% 12 88.15 0.32% 13 88.13 0.52% 14 _Babe 88.07 1.83% 15 88.03 0.91% OneMedia-2020 11 TOP15 KOL OneMedia-2020 11 TOP15 KOL51 iResearch Inc. TA KOL | KOL TA % 1 87.23 0.15% 2 86.78 0.52% 3 it 86.72 0.21% 4 86.69 0.15% 5 86.68 1.22% 6 86.58 0.20% 7 Austin 86.21 0.12% 8 86.17 0.69% 9 86.12 0.26% 10 85.98 0.06% 11 . 85.97 0.18% 12 85.94 0.18% 13 85.85 0.14% 14 85.79 0.06% 15 85.79 0.08% KOL KOL KOL TA % 1 88.13 1.59% 2 87.40 2.06% 3 87.20 0.59% 4 87.19 3.78% 5 87.05 0.20% 6 it 86.87 0.56% 7 12 86.52 3.34% 8 86.52 0.39% 9 86.51 0.20% 10 31 86.37 0.60% 11 Angel 86.29 0.68% 12 86.29 0.40% 13 86.20 0.49% 14 86.11 0.37% 15 86.05 0.47% OneMedia-2020 11 TOP15 KOL OneMedia-2020 11 TOP15 KOL52 iResearch Inc. KOL TA % 1 90.10 11.57% 2 PG 88.81 10.63% 3 babycarebaby 88.31 3.36% 4 _gb 87.27 3.76% 5 86.67 9.27% 6 86.28 1.25% 7 balabala 86.12 3.61% 8 SK-II 85.99 9.15% 9 85.93 7.75% 10 85.86 0.82% 11 ONLY 85.80 8.48% 12 85.65 7.76% 13 olay 85.64 8.04% 14 Guerlain 85.64 6.87% 15 Midea 85.63 6.44% TA KOL | 1. TGI TA KOL 0 100 KOL 2. TA KOL /TA *100% 3. OneMedia 4. OneMedia KOL TA % 1 90.45 7.83% 2 PG 89.21 7.54% 3 babycarebaby 88.61 2.14% 4 _gb 88.07 2.66% 5 86.72 5.34% 6 86.37 0.57% 7 SK-II 86.37 6.39% 8 balabala 86.31 2.34% 9 86.23 6.45% 10 ONLY 86.20 5.90% 11 Guerlain 86.02 4.75% 12 olay 86.02 5.55% 13 Midea 85.98 4.26% 14 HFP 85.96 4.53% 15 85.86 2.86% OneMedia-2020 11 TOP15 KOL OneMedia-2020 11 TOP15 KOL53 iResearch Inc. TA KOL | KOL TA % 1 Fighting For OS 89.59 0.25% 2 88.96 0.15% 3 88.69 0.12% 4 88.52 0.10% 5 NAIXI 88.30 0.09% 6 88.29 0.09% 7 L 88.27 0.08% 8 88.20 0.08% 9 88.18 0.08% 10 88.08 0.07% 11 88.03 0.07% 12 RinaGuGu 87.84 0.06% 13 87.80 0.06% 14 87.79 0.06% 15 87.75 0.06% KOL KOL TOP15 KOL KOL TA % 1 Fighting For OS 89.01 0.32% 2 88.66 0.24% 3 88.48 0.20% 4 88.34 0.19% 5 NAIXI 87.94 0.13% 6 87.84 0.12% 7 L 87.82 0.12% 8 87.75 0.12% 9 87.68 0.11% 10 87.52 0.10% 11 87.47 0.10% 12 87.47 0.10% 13 er 87.32 0.08% 14 RinaGuGu 87.32 0.08% 15 87.29 0.08% OneMedia-2020 11 TOP15 KOL OneMedia-2020 11 TOP15 KOL54 iResearch Inc. 51.0% 49.0% 11 3C OneMedia 6.2% 34.0% 24.3% 16.0% 8.4% 3.7% 18-24 25-30 31-35 36-40 51 % 32.1% 22.1% 25.7% OneMedia-2020 11 3C 18.7% 45.1% 36.2% | | | | 6.8iResearch Inc. 65.9 65.3 59.0 58.4 58.3 57.2 56.9 56.8 HUAWEI/ PHILIPS/ HONGMI/ LENOVO/ HONOR/ OPPO TOP10 1/2 OneMedia-2020 11 3C OneMedia-2020 11 3C 67.5 67.3 58.7 57.9 57.9 57.2 57.1 56.5 XIAOMI/ MIJIA/ HONGMI/ PANASONIC/ LENOVO/56 81.0 69.6 67.8 67.6 TA 3C | OneMedia-2020 11 3C | 3C- | 3C- TGI TA 0 100 TA OneMedia 80.1 69.1 68.9 67.1 OPPO 76.0 65.3 65.1 73.8 73.2 73.2 73.257 79.4 70.4 68.5 67.8 TA 3C | OneMedia-2020 11 3C | 3C- | 3C- TGI TA 0 100 TA OneMedia 78.4 69.7 69.4 67.6 OPPO 74.6 66.2 66.0 73.7 73.3 73.3 73.358 iResearch Inc. TA KOL | 1. TGI TA KOL 0 100 KOL 2. TA KOL /TA *100% 3. OneMedia OneMedia TA % 88.13 0.57% 2 87.90 1.42% 3 87.24 0.64% 4 87.18 0.84% 5 87.05 0.48% 6 Austin 87.03 2.23% 7 86.95 0.62% 8 Konsn 86.92 0.54% 9 86.90 0.56% 10 86.84 0.69% 11 86.82 0.47% 12 86.81 0.78% 13 86.81 1.73% 14 86.74 0.24% 15 86.74 0.23% 3C KOL KOL KOL TA % 1 88.06 2.65% 2 87.02 1.17% 3 86.96 0.47% 4 86.94 0.90% 5 86.93 1.05% 6 Leon 86.93 0.99% 7 Austin 86.88 4.13% 8 Pinky 86.75 1.37% 9 86.73 2.21% 10 86.66 0.31% 11 86.56 1.41% 12 86.51 1.40% 13 86.50 0.84% 14 86.38 1.46% 15 86.34 6.16% OneMedia-2020 11 3C TOP15 KOL OneMedia-2020 11 3C TOP15 KOL59 iResearch Inc. TA KOL | 1. TGI TA KOL 0 100 KOL 2. TA KOL /TA *100% 3. OneMedia OneMedia KOL TA % 1 GEM 87.08 0.92% 2 87.04 0.15% 3 86.30 0.36% 4 86.29 0.13% 5 86.27 0.28% 6 86.25 0.07% 7 86.23 0.12% 8 Code 86.21 0.07% 9 - 86.16 0.18% 10 86.16 0.18% 11 SAMA 86.07 0.49% 12 85.97 0.08% 13 85.94 0.14% 14 85.90 0.80% 15 85.88 1.25% KOL 3C TOP1 TOP2 KOL TA % 1 86.95 1.89% 2 86.42 0.39% 3 86.35 0.33% 4 86.27 0.73% 5 86.23 0.31% 6 GEM 86.19 2.07% 7 SAMA 86.16 1.21% 8 Code 86.10 0.16% 9 818 86.07 5.98% 10 86.07 3.60% 11 85.99 0.28% 12 _Babe 85.98 0.20% 13 85.96 0.64% 14 85.92 0.41% 15 it 85.91 0.49% OneMedia-2020 11 3C TOP15 KOL OneMedia-2020 11 3C TOP15 KOL60 iResearch Inc. TA KOL | 1. TGI TA KOL 0 100 KOL 2. TA KOL /TA *100% 3. OneMedia OneMedia KOL TA % 1 91.51 11.13% 2 PG 90.13 9.71% 3 SK-II 89.92 8.90% 4 ONLY 88.46 7.88% 5 88.15 7.07% 6 olay 88.13 7.49% 7 88.04 8.24% 8 87.95 7.10% 9 87.73 5.77% 10 Guerlain 87.72 6.30% 11 87.28 3.83% 12 HFP 86.95 6.01% 13 11 86.52 6.25% 14 Lancome 86.52 4.69% 15 86.50 3.74% 3C KOL TA % 1 91.14 16.84% 2 PG 89.70 13.77% 3 SK-II 89.52 12.91% 4 ONLY 88.05 11.43% 5 olay 87.74 11.05% 6 87.73 10.31% 7 87.60 11.95% 8 87.60 8.72% 9 87.59 10.63% 10 Guerlain 87.32 9.34% 11 86.95 6.04% 12 11 86.93 9.37% 13 HFP 86.86 8.86% 14 86.15 5.79% 15 86.08 8.09% OneMedia-2020 11 3C TOP15 KOL OneMedia-2020 11 3C TOP15 KOL61 iResearch Inc. TA KOL | 1. TGI TA KOL 0 100 KOL 2. TA KOL /TA *100% 3. OneMedia OneMedia KOL TA % 1 86.30 0.07% 2 85.56 0.05% 3 Dear_ 85.14 0.05% 4 85.05 0.05% 5 85.00 0.04% 6 FuPeng 84.96 0.07% 7 Linnea 84.91 0.06% 8 84.18 0.07% 9 84.01 0.04% 10 83.95 0.09% 11 rr 83.86 0.09% 12 83.77 0.05% 13 83.67 0.04% 14 633 83.44 0.10% 15 Snowy 83.41 0.04% KOL 3C KOL TA % 1 85.01 0.13% 2 84.50 0.07% 3 Abby 84.22 0.13% 4 84.05 0.18% 5 83.87 0.07% 6 83.76 0.12% 7 83.53 0.11% 8 83.31 0.07% 9 83.21 0.11% 10 83.12 0.10% 11 83.06 0.03% 12 83.02 0.08% 13 82.85 0.08% 14 82.83 0.05% 15 82.80 0.24% OneMedia-2020 11 3C TOP15 KOL OneMedia-2020 11 3C TOP15 KOL62 Keep Learning 400-026-2099 63