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2018-2020中国商业化新趋势及政策研究报告.pdf

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2018-2020中国商业化新趋势及政策研究报告.pdf

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CARU Says ZURU Ads Violate Children s Advertising Rules; Company Says Future Advertising Will Comply asrcreviews/bullying-includes- water-balloon-caru-says-zuru-ads-violate- childrens-advertising-rules-company-says- future-advertising-will-comply/ BBB programs 2019 12 2750 2020 2018 10 29 14 10 30 15 2018 8 28 16 7 22 U.S. Food and Drug Administration FDA FDA 9 17 8 5 FDA 18 19 10 17 2019 9 2020 12 14. xinwen/2019-11/08/content_5450004. htm 2019 12 27 15. xinwen/2019-11/01/content_5447612. htm 2019 12 27 16. 34 d=1640009117292114024&wfr=spider& for=pc 2019 12 27 17.FDA launches its first youth e-cigarette prevention TV ads, plans new educational resources as agency approaches one-year anniversary of public education campaign fda.gov/news-events/ press-announcements/fda-launches- its-first-youth-e-cigarette-prevention-tv- ads-plans-new-educational-resources- agency FDA news release 2019 12 27 18.FDA proposes new required health warnings with color images for cigarette packages and advertisements to promote greater public understanding of negative health consequences of smoking fda.gov/news- events/press-announcements/fda- proposes-new-required-health-warnings- color-images-cigarette-packages-and- advertisements-promote FDA news release 2019 12 27 19. c_1124876605.htm 2019 12 2751 2019 20 10 29 11 21 2019 3 6 22 1 20. t20191017_524819559.shtml 2019 12 27 21. 11 content_7718927.htm 2019 275 2019 12 27 22 . cn/ms/content/2019-03/22/ content_6927542.htm 2019 36 2019 12 2752 2020 2018 7 19 FDA Drug Enforcement Administration DEA 23 2 Instagram FTC FDA 24 8 20 FDA FDA FDA , FDA 25 FDA 23.Feds Continue Crackdown on Internet Advertisements and Sale of Drugs and Supplements nabp.pharmacy/newsroom/news/ feds-continue-crackdown-on-internet- advertisements-and-sale-of-drugs-and- supplements/ NABP 2019 12 27 24.The latest Instagram influencer frontier? Medical promotions goods/2019/2/15/18211007/medical- sponcon-instagram-influencer- pharmaceutical Vox 2019 12 27 25.FDA warns company for putting consumers at risk with drug manufacturing data integrity violations fda.gov/news-events/ press-announcements/fda-warns- company-putting-consumers-risk-drug- manufacturing-data-integrity-violations FDA news release 2019 12 2753 2019 1 25 App 26 4 10 27 5 28 28 General Data Protection Regulation GDPR 5 25 25 40 1,000 29 GDPR 2019 California Consumer Privacy Act CCPA 1 26. App cac.gov. cn/2019-05/23/c_1124532020.htm 2019 12 27 27. detail/MTAxMDAxMzEzODU%3D?searc hId=1808d8e3c3314e06bd51203fa0f07 796&index=1&q=%E3%80%8A%E4% BA%92%E8%81%94%E7%BD%91% E4%B8%AA%E4%BA%BA%E4%BF% A1%E6%81%AF%E5%AE%89%E5% 85%A8%E4%BF%9D%E6%8A%A4%E 6%8C%87%E5%8D%97%E3%80%8B &module= 2019 12 27 28. cac.gov. cn/2019-05/28/c_1124546022.htm 2019 12 27 29.GDPR mayhem: Programmatic ad buying plummets in Europe mayhem-programmatic-ad-buying- plummets-europe WNIP 2019 12 2754 2020 2018 30 31 CCPA 2019 , 1996 9 5 1996 37 3% 2000 4 3 7 1 2024 50% 32 9 14 33 2019 30. CCPA 2019 12 27 31.Google to let sites block personalized ads under California privacy lawg reuters-america-google-to-let- sites-block-personalized-ads- under-california-privacy-law. html?qsearchterm=online%20 advertising CNBC 2019 12 27 32. bolincesu. com/huarencaizhucedenglu/32528. html 2019 12 27 33. china-caa/cnaa/news_ view/235 2019 12 2755 2019 34 Advertising Standards Authority ASA 2 14 ASA 35 34. 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Facebook internet/2019-07-02/2742468.shtml Techweb 2019 12 27 43.Facebook techweb. shtml Techweb 2019 12 2758 2020 2018 Amnesty International AI Google Facebook 44 1 115 45 3 12 2 73 46 3 6 47 6 100% 9%-12% 70 48 APP 49 44.GESCHFTSMODELL VON GOOGLE, FACEBOOK & CO. 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