employer brand research 2020 global report. 1 contents. | executive summary 1 what do workers want 2 sector attractiveness 3 switching behavior 4 appendix 5 employer brand research 2020, global report foreword 2 | foreword As we publish this year's Randstad Employer Brand Research, we at Randstad are fully aware of the new situation we are in as a result of COVID-19. The timing of the questionnaire and its results were analyzed before the discovery of the virus. Since then, COVID-19 has paralyzed local economies and labor markets and as a result several companies find themselves facing unprecedented challenges. In these uncertain times, employer branding is more important than ever. This years Randstad Employer Brand Research results can be very helpful in building on a sharpened employer branding strategy for your company. employer brand research 2020, global report 3 | executive summary. employer brand research 2020, global report 4 | executive summary. Welcome to the 20th edition of the Randstad Employer Brand Research Global Report where this year the REBR enters its 20th year of operation. Starting in 2000, the Research now covers 33 markets and collects strategic and insightful data from some 185,000 respondents per year. The last 2 decades have seen the world of work change dramatically but never so much than since the beginning of digital age. Our research confirms that despite these transformational changes, attractive salary finding, training and retaining talent is currently one of the most critical challenges companies face in these uncertain times. To make sure you are best positioned to be an employer of choice, we invite you to take a closer look at this years research and learn what factors will really motivate the workers you need to drive results. Should you need further insights into how your employer brand is performing, make sure to contact your local Randstad specialist for a customized report. Enjoy! employer brand research 2020, global report 10