TECHNOLOGY SPECIAL EDITION ON This e-publication may be ordered online | ! 19.50 2020 HOTEL Yearbook FORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY hotel-yearbook TECHNOLOGY SPECIAL EDITION ON SAAS This e-publication may be ordered online | 19.50 UNIVERSAL BOOKING ENGINE MICROSERVICE ARCHITECTURE BLUE OCEAN DOS AND DONTS UBE API GREEN IT CHATBOTS CHATBOTS M&A REVENUE MANAGEMENT BUYING IT FACIAL RECOGNITION IMMERSIVE EXPERIENCE ASSOCIATIONS SMART TECHNOLOGY IT SPENDING TECHNOLOLOGY ADOPTION FUTURE PMS CONSOLIDATION GUEST EXPERIENCE ECONOMY WEBSITE CONVERSION ARTIFICAL INTELLIGENCE ARTIFICAL INTELLIGENCE BRANDING SERVICE BUS SUSTAINABILITY CLOUD INNOVATION LAB DISRUPTIVE MINDSET MERGERS CENTRAL DATA MANAGEMENT 2020 HOTEL Yearbook ® FORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY hotel-yearbook HOTEL Yearbook 2020 special edition on Technology FRANK WOLFE 4 6 ARMAND RABINOWITZ 8 NICK PRICE 10 CARSON BOOTH 14 XAVIER ETCHEBERRIGARAY 18 LYLE WORTHINGTON 22 JAI GOVINDANI 24 TANYA VENEGAS 28 LARRY MOGELONSKY 30 Table of contents TECHNOLOGY SPECIAL EDITION ON SAAS This e-publication may be ordered online | 19.50 UNIVERSAL BOOKING ENGINE MICROSERVICE ARCHITECTURE BLUE OCEAN DOS AND DONTS UBE API GREEN IT CHATBOTS CHATBOTS M&A REVENUE MANAGEMENT BUYING IT FACIAL RECOGNITION IMMERSIVE EXPERIENCE ASSOCIATIONS SMART TECHNOLOGY IT SPENDING TECHNOLOLOGY ADOPTION FUTURE PMS CONSOLIDATION GUEST EXPERIENCE ECONOMY WEBSITE CONVERSION ARTIFICAL INTELLIGENCE ARTIFICAL INTELLIGENCE BRANDING SERVICE BUS SUSTAINABILITY CLOUD INNOVATION LAB DISRUPTIVE MINDSET MERGERS CENTRAL DATA MANAGEMENT 2020 HOTEL Yearbook ® FORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY hotel-yearbook HOTEL Yearbook 2020 special edition on Technology BLUE OCEAN FRANK WOLFE 34 Get into the blue ocean CHINA JING ZHU 36 Technologies are changing the experience of the mobile generations travelers INTEGRATION ARMAND RABINOWITZ 38 The open truth about APIs HOTEL OS NICK PRICE 40 Not your fathers ERP A PHILOSOPHICAL TAKE CARSON BOOTH 44 Her future will be tougher than my past INNOVATION XAVIER ETCHEBERRIGARAY 48 Fi!een questions to zero in on the “room of the future” BLOCKCHAIN LYLE WORTHINGTON 52 Blockchain: The current reality MACHINE LEARNING JAI GOVINDANI 54 Machine learning: A deep dive CYBERSECURITY TANYA VENEGAS 60 Preventing and handling cybersecurity breaches IT PROCUREMENT LARRY MOGELONSKY 64 A hotel technology acquisition checklist by Frank Wolfe i 4 HOTEL Yearbook 2020 special edition on Technology 5 hotel-yearbook ! © citizenM - New York Times Square by Jing Zhu i 6 HOTEL Yearbook 2018 special edition on TECHNOLOGY ! 7 hotel-yearbook by Armand Rabinowitz i 8 HOTEL Yearbook 2018 special edition on TECHNOLOGY ! 9 hotel-yearbook by Nick Price i