2020年疫情期间抖音、快手带货趋势研究报告.pptx
,2020年疫情期间抖音、快手带货趋势研究报告,核心观点概述,己二,©3,； 抖音、快,短 视 频 及 直 播 行 业 迎 来 利 好： 疫清期间， 短视频行业日均活跃用户规模呈上升趋势 手日均活跃用户规模增长；线下商家受冲击，电商直播带货成为新趋势,美 妆 个 护 行 业 推 广 强 势： 抖音平台中， 服饰鞋包、美妆个护类推广视频受消费者欢迎 ； 快手平台 中，食品饮料、美妆个护类带货直播更热门食 品 饮 料 类 商 品 受 消 费 者 关 注： 抖音小店中， 食品饮料类商品浏览量逐渐攀升， 居家日用、食 品饮料类商品销量最佳；快手商品榜中，美妆护肤类商品直播销量最佳，口罩、湿巾、洗手液成热销 商品以 美 容 护 肤 为 主 营 类 目 的 达 人 更 受 欢 迎： 抖音带货达人的主营类目以精致彩妆、美容护肤为 主；快手带货达人的主营类目以美容护肤、精品女装为主,2020,4.26,4.92,5.74,2019,2020,2020,2019-2020,78,96,105,2019,2020,2020,2019-2020,*,2019,2019 2 4-10,2020,2020 1 2-8,2020,2020 22020 1 24 -2 2,App,38.9%,35.2%,3,604,4,540,22,653,31,767,2020,App,*,2019,2019 2 4-10,2020,2020 22020 1 24 -2 2,2019,38.9%,35.2%,6.7%,-17.1%,27-213,TOP10000,77%,24.96%,23.82%,10.92%5.57%,YY,Bilibili,Top 1000028.59%,Top 1000,Top 5,2,*,12020 1 20-26,22020 1 27 -2 2,32020 2 3-9,42 10-16,6.0%,8.0%,13.0%,18.0%,43.0%,7.0%,11.0%,11.0%,13.0%,42.0%,8.0%,10.0%,14.0%,15.0%,39.0%,7.0%,9.0%,18.0%,19.0%,36.0%,1-4,Top 1000,1,2,3,4,Top 1000,3C,Top 5,3-4,1-21-2,10.0%,12.0%,16.0%,27.0%,28.0%,3C,11.0%,13.0%,16.0%,18.0%,32.0%,3C,5.0%,23.0%,24.0%,24.0%,30.0%,3C,5.0%,13.0%,16.0%,24.0%,33.0%,3C,1-4,Top 1000,1,2,3,4,Top 100,1-4,6.0%,6.0%,8.0%,28.0%,28.0%,6.0%,8.0%,8.0%,23.0%,29.0%,4.0%,6.0%,11.0%,17.0%,36.0%,5.0%,5.0%,5.0%,12.0%,55.0%,1-4,Top 100,1,2,3,4,1-3,4,Top 100Top 3,Top 3/,Top 100,20-49,Top 100,20-49,42%,100,15%,31.0%,25%,18%,22%,42.0%,47%,53%,42%,20.0%,16%,15%,28%,9%,5%,5.0%2,.0%,11%1%,5%,3%,1,2,3,4,Top 1002020-4950-99100-299,300,Top 100,30%,2,50%,1,35%,3,5.0%,6.0%,13.0%,35.0%,35.0%,4.0%,11.0%,11.0%,16.0%,53.0%,11.0%,14.0%,15.0%,15.0%,37.0%,7.0%,13.0%,16.0%,23.0%,31.0%,1-4,Top 100,1,2,3,4,Top 3,1,Top 1,2,Top 3,3,Top 2,Top 100,20,Top 100,49,50%,20-49,1-3,20,100,18%,28.0%,43%,36%,31%,25.0%,26%,30%,41%,29.0%,13%,19%,22%,12.0%,15%,14%,6%,6.0%,3%,1%,1,2,3,4,Top 1002020-4950-99100-299,300,Top 100,1,4,3-4,Top 5,4,20%,10.0%,10.0%,10.0%,18.0%,20.0%,10.0%,11.0%,12.0%,15.0%,19.0%,10.0%,13.0%,14.0%,14.0%,16.0%,10.0%,13.0%,15.0%,17.0%,17.0%,1-4,1,2,3,4,Top 3,1-23-4,Top 3Top 3,200W+,1-4,Top 3,1,2,3,4,Top 100,4,Top 1,9.0%,12.0%,18.0%,20.0%,28.0%,10.0%,12.0%,16.0%,17.0%,30.0%,8.0%,8.0%,18.0%,27.0%,31.0%,4.0%,8.0%,25.0%,28.0%,29.0%,1-4,1,2,3,4,Top 3,*,Top 10,Top 10,Top 10,20.0%20.0%20.0%10.0%10.0%10.0%,THANKS,
