Greater Bay Area:Deep Dive into Traveller's Journey and Profiles of GBA TravellersNew Travel Zone for Gold DiggingForewordThe Greater Bay Area (“GBA”) is an ambitious initiative comprising the two Special Administrative Regions of Hong Kong and Macaoand nine Guangdong municipalities (including Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmenand Zhaoqing) with an estimated GDP of US$1.34 trillion for a population of 68 million. This initiative is a testament to the region'seconomic development, providing local advertisers with a significant opportunity to maximise the benefits from the GBA travellers.Along with the rising convenience from the GBA initiative, travel has become a key indicator as more and more locals travelling inand out of the GBA region. Having provided our own data reports leveraging our proprietary Data Management Platform (DMP) andadvanced data analytics capability to process complex methodology, Vpon Big Data Group has released its first inaugural data reportrevealing significant findings on the consumption trends, digital footprints, spending and travel patterns of GBA travellers.The purpose of this report is threefold: 1) To provide readers a general overview and the digital footprints of GBA travellers “TheState of Greater Bay Area“, 2) To highlight their key mobile usage behavior and travel destinations - “GBA Traveller Where dothey go? “and 3) To unveil the complete audience profiles of the GBA Travellers - “GBA Traveller Who are they?“. Combiningrelevant insights enable advertisers to make intelligence decisions on precise targeting for GBA travellers, knowing their destinationdata and travel intent can create even more relevant advertising opportunities for tapping into GBA travellers.Supported by Vpons cutting-edge big data technology and analytical capability, this serves to be the paramount of how GBAtravellers can transform into your new travel zone for gold digging and it should also serve as a reminder that the fundamentals ofGBA travellers will likely remain strong for the foreseeable future.“” Arthur Chan, Chief Operating OfficerVpon Big Data Group3Data Source and ReferenceThe report findings are based on data from: Campaigns ran by all Vpon branch offices Proprietary data platforms, including Vpon DSP, DMP and PMP Third-party resources from strategic data partners and advertisersSince 2008, Vpon has accumulated massive data from 900 million mobile devices, and strategic partnerships withpremium media resources across APAC.The data collected and analyzed between the duration of 1st September 2018 to 31st January 2019.For more data insights, please visit here to access full data reports421 Billion daily biddable inventory900 Millionunique devices per month Content The State of Greater Bay AreaDigital Footprints of GBA TravellersGBA Travellers Where do they go?Their travel pattern in Greater Bay AreaGBA Travellers Who are they? Their audience profiles in Greater Bay AreaThe State of Greater Bay Area Digital footprints of travellers between Hong Kong and GBA9+2 Cities in Greater Bay Area The Greater Bay Area (“GBA“) initiative aims to create an economic cluster by linking Hong Kong and Macau and nine cities in Guangdong Province (Shenzhen, Guangzhou, Zhuhai, Zhaoqing, Dongguan, Huizhou, Foshan, Zhongshan and Jiangmen). The total population is nearly 68 million, exceeding Tokyo Metropolitan Area which is now the worlds largest city cluster (a total population of 43.5 million).Source: Greater Bay Area Opportunities Capitalising Hong Kongs Unique EdgeACCA Hong Kongs Recommendations for the HKSAR Government, 2018佛山 / FoshanArea 3,875 sq. kmGDP USD 125.3 billionPopulation 7.50 M惠州 / HuizhouArea 11,159 sq. kmGDP USD 49.5 billionPopulation 4.78 M廣州 / GuangzhouArea 7,436 sq. kmGDP USD 284.6 billionPopulation 14.04 M肇慶 / ZhaoqingArea 15,006 sq. kmGDP USD 30.2 billionPopulation 4.06 M中山 / ZhongshanArea 1,770 sq. kmGDP USD 46.4 billionPopulation 3.23 M 珠海 / ZhuhaiArea 1.696 sq. kmGDP USD 32.3 billionPopulation 1.68 M東菀 / DongguanArea 2,512 sq. kmGDP USD 99.1 billionPopulation 8.25 M江門 / JiangmenArea 9,554 sq. kmGDP USD 34.8 billionPopulation 4.54 M澳門 / MacauArea 29.2 sq. kmGDP USD 44.7 billionPopulation 0.64 M深圳 / ShenzhenArea 2,007 sq. kmGDP USD 283.0 billionPopulation 11.90 M香港 / Hong KongArea 1,104 sq. kmGDP USD 319.3 billionPopulation 7.37 MHighly Accessible Transport Network The GBA, accompanied with a few transportation infrastructure, connects the Mainland China with Hong Kong and Macao. Guangzhou-Shenzhen-Hong Kong Express Rail Link (“XRL“) and the Hong Kong-Zhuhai-Macao Bridge were launched last year which drastically reduce travel times between GBA cities, creating greater accessibility opportunities for travellers to actively travel within GBA.Source: Greater Bay Area, HKSAR Operation began on 23 September 2018 Reduce travel time between Hong Kong, Shenzhen, Guangzhou and other cities in the Pearl River Delta. Operation began on 24 October 2018 Reduce travel times and cost between HongKong and western PRDGuangzhou-Shenzhen-Hong KongExpress Rail Link (XRL) Hong Kong-Zhuhai-Macao BridgeDigital Footprints of All Travellers in GBASource: Vpon Big Data GroupTRATA DMPHaving 60 million Asian tourists' mobile behavior data leveraging its proprietary travel data DMP named TRATA, Vpon Big Data Group can fully grasp mobile users' behavior pattern across Asia Pacific. By collecting and analyzing data from 1st, 2nd and 3rd parties, it can provide an in-depth analysis unveiling digital footprints and patterns upon outbound and domestic tourisms in Asia. Vpon can also build frequent travellers segment from specific origins to specific destinations.Digital Footprints of Travellers in Hong KongBefore Launch of Infrastructure Hong Kong-Zhuhai-Macao BridgeSource: Vpon Big Data Group; Immigration Department Digital footprints can be tracked on Hong Kong-Zhuhai-Macao Bridge with the solid line illustrated in the map The Hong Kong Immigration Department shows a decrease in passenger traffic by sea, particularly a drop of 26.1% at Hong Kong Macau Ferry Terminal in Sheung Wan Intensity of footprints long the ferry route has apparently reducedAfter Launch of Infrastructure